A branded short exploring how a thoughtful partnership between Numi Organic Tea and the Dazhanshan tea cooperative has strengthened planet-forward practices and had a lasting impact on the local community.
Peng Hong was born, raised, and continues to live in Wuyuan, a county of Jiangxi China that has been growing green tea for over two millennia. From the beginning, Peng Hong's tea cooperative Dazhangshan grew their tea at the highest of environmental and labor standards. However, it wasn't until Dazhangshan forged a partnership with Numi Organic Tea that their Fair Trade story began and generations of regional farming communities began to prosper.
Director: Brenton Gieser
Director of Photography/Editor: Estevan Padilla
Client: Numi Organic Tea